I spent a good thirty years getting fat. I love food, and still do, and I've never had much exercise in my life, so it just seemed to be inevitable that by the time I'd hit middle age, my middle had definitely spread. I've tried dieting over the years. All sorts of shakes and meal plans and different regimes but none of them had ever worked for longer than the few days or weeks that I managed to stay on them.
And as the years rolled by and the rolls piled on I realised that this wasn't a story that was ever going to change. I marked my progress with the waist line of my jeans, every few years reluctantly admitting that the comfort of a new size up was worth the painful admission that there were two more inches to travel around my waist. (Mr Strauss was never kind enough to let it slip inch by inch, it always had to be two). So 30 became 32 a long time ago. Then 34, 36, 38. And then 40 beckoned and I was just on the point of agreeing with myself that life would be better without being virtually cut into two every morning when it dawned on me that there was no end to this progression that didn't finish badly for me.
I'm Will. I lost four and a half stone by getting into the Diet Groove. I'm in it for good now, and the weight is staying off easily. Why don't you join me?
And that's when I realised that I had to do something different from just another diet. And because of that I started to think about how I could help myself fundamentally change my behaviour, and not just what kind of diet I should try next.
I live in London with my wife and three children and they've all been really encouraging about my progress. But the great thing about the Diet Groove is that it's not faddy or weird. I couldn't enjoy life without great food and drink. Not just because of the pleasure of eating, but because of the shared time with my family and friends. So there have been times when I have put in good bursts of Protein Fast and Burn days, and I did give up alcohol for three weeks (the closest I could get to a month) when I kicked off, but it's not been difficult. Remember when you can have a juicy steak or a chunk of roast chicken and still have it count as a Fast day it's not so tough!
I still carry out behavioural research. And I'm still helping advertising agencies to sell all the stuff you see in the middle of X-Factor. But what interests me now is how I can help people to follow the success I've had in getting on top of their weight.
So thanks for showing the interest you have to be reading this. If it does for you as what it has done for me then you are going to love how this works.